This one is still hard to wrap my head around…

My partner and I got put on an open brief to figure out what the Star Wars x Oreo collab would be. We had a million ideas, the best one idea being mystery blue or red packs that revealed if you were on the light side or dark side upon opening.

We presented the ideas and 14 months later… the “reveal your destiny” packs were on the shelves. Having an idea go from in my brain to in my hands was weird as hell.

Instead of press clippings, here’s my mom’s Facebook post about it.