Give a Midwestern creative a ranch dressing brief and this is what you get: a giant cup of ranch.
This brief led to dozens of great ideas: a rap song, a sponsored influencer apology, a ranch rodeo. But one idea clearly stood above the rest: a Hidden Valley Ranch cup big enough to dunk your Whopper in.
The ranch lovers community will never be the same.
My role: product concept, creative development
The Million Dollar Whopper campaign puts BK’s most precious item, the Whopper, into the hands of our fans.
This campaign spans every channel with hundreds of pieces of content, from shiny CGI faux-out-of-home to lo-fi scrappy memes.
We don’t yet know whose Million Dollar Whopper creation will win the grand prize, but all this content sure did make BK look like a million bucks.
